How Leadfeeder and GA Can Grow Revenue

For e-commerce companies, it's important to know who is visiting your website – and the companies they represent – so business leaders and marketers can send specific, targeted sales pitches to the companies that are already interested in their products and services, as well as promote their newest services and even build relationships.

According to Oldroyd, et al. (2011), the sooner you contact a lead, or potential customer, the more likely your company is of closing the deal. This is where Leadfeeder comes in. 

Example of Leadfeeder's analytics page (Crowe, n.d.). 

What is Leadfeeder? 

Leadfeeder is an analytics tool to inform subscribed companies who their website viewership consists of, identifying companies that visit the website and gathering contact information for someone within the interested company – even if the site visitors did not fill out a contact form (Crowe, n.d.). 

Leadfeeder identifies the companies that are visiting your site, tracks the specific pages they visit and then finds contact information for the individual visitors at that company (Crowe, n.d.). As stated above, this can be critical to a company's marketing practices and will, hopefully, lead to more sales. 

For example, if your company offers printing services and Leadfeeder identifies that a specific company was looking at the web page on your site that lists your services and prices, you can then reach out to the person that was searching your site, introduce your company and even offer discounts, see if you can answer any questions, etc. 

An example of how Leadfeeder showcases the companies that view your website (Leadfeeder, n.d.). 

"The people who visit your website are much more likely to buy than someone who has never heard of you," Leadfeeder's website (n.d.) states. "Don't let those ready-to-buy leads escape." 

The Product

Leadfeeder integrates with tools your company already uses including Google Analytics, MailChimp, Zapier and HubSpot (Leadfeeder, n.d.). Two pricing plans are offered for the analytics tool: the Lite plan, a free version of Leadfeeder that shows only the last three days worth of leads; and the Premium plan, which is $55/month and offers users the full version of the tool – contact insights, email alerts, filtering options, automatic lead scoring, among others (Leadfeeder, n.d.). A free trial of the Premium plan is available, and users can expect the tool to: 

1. identify visitors to see which companies are interested in your services and products; 
2. see what the users look at so you can follow up with their experience more accurately; 
3. send you email alerts when your target companies visit your site; and 
4. automatically send leads to your CRM (Leadfeeder, n.d.). 

Users

According to Leadfeeder's website (n.d.), more than 30,000 salespeople, marketers and agencies use the lead-gathering tool, and nine out of 10 customers "agree that the quality of Leadfeeder's data is superior to other providers." 

One user stated, "We thought we were on the right track using Google Analytics to generate online leads, but it wasn't cutting it. With Leadfeeder, we gather accurate website visitor info and pass onto relevant sellers (Leadfeeder, n.d.)"

Leadfeeder (n.d.) claims that through its services, users can: 

1. find ready-to-buy sales leads; 
2. beat competitors to the sale; and 
3. build better sales pitches by being able to see what your future clients are interested in before even speaking to them. 

Founder of RedDoor Interactive Digital Marketing Agency details his experience with Leadfeeder (Leadfeeder, 2018). 

Leadfeeder and Google Analytics 

As stated above, Leadfeeder can be integrated with your company's Google Analytics so you can analyze all of your website viewers' stats at once. 

According to Leadfeeder's website (Google Analytics Integration, n.d.), integrating Leadfeeder and Google Analytics will show you data including the keywords that brought the user to your website, if they were part of a paid marketing campaign, associated AdWords costs, the URLs they visited and the length of time they spent on your site. 

While this data is available through Google Analytics, Leadfeeder offers techniques that Google's platform does not. As far as I know, Google doesn't pull the list of companies that view your website, and even if they did, Leadfeeder makes the process of reaching out to these companies much simpler. 

As stated above, Leadfeeder will pull that list of companies, find the user's contact information and send you updates for when that data is ready. You can also add filters to the list of companies and even delete companies that you aren't interested in, like companies that have already refused your services or competitors (Leadfeeder, n.d.). Similarly to Google Analytics, Leadfeeder runs constant updates to your website analytics, making the process of reaching out to potential customers easier and more efficient. 

Rather than doing the heavy lifting of seeking out companies that may be interested in your services or products and blindly contacting them, with Leadfeeder, you could instead reach out to the leads they compile – leads that already know who you are and you already know what they are interested in. 

For example, if someone was looking at a product page on your website but didn't make the purchase, you could reach out to them the next morning, remind them of the product and why they need it, as well as open up a form of communication in case they have any questions or concerns. As stated at the beginning of this post, the quicker you can begin this process, the more likely the consumer is to purchase your product or service rather than a competitor (Oldroyd, et al., 2011). 

Leadfeeder isn't only beneficial to businesses that offer services and products to other companies, but also to the marketers promoting those services and products. If you launch a new campaign, you can not only see in real-time the demographics of campaign viewers that Google Analytics offers, but also the companies that they are coming from through Leadfeeder, and then follow the above steps to turn those leads into purchases. 

The other plus side to this tool is that you are consistently building a database of companies and users that are already interested in your services and products. This will make implementing future campaigns easier because you can start by promoting updates, new products/services, discounts, etc. to this group of people that have already shown an interest in your company. 

"This means that as a sales rep you are better prepared with important background information when reaching out to your prospects," Leadfeeder's website (n.d.) reads. "And as a marketer, you can get valuable insights into how your campaigns are performing and what sources are bringing high quality leads to your site."

Combining this list of companies Leadfeeder identifies with the contact information you acquire on your own and the demographic information Google Analytics offers, the beginning stages of future campaigns should be a breeze – giving you more time to brainstorm how to tap into new audiences.  

Do you see Leadfeeder working for your company? Let me know in the comments! 

References: 

Crowe, A. (n.d.). Leadfeeder: 21 Google Analytics Alternatives for 2021. Retrieved October 26, 2020,

     from https://www.leadfeeder.com/blog/google-analytics-alternatives/

Leadfeeder. (n.d.). Google Analytics Integration. Retrieved October 26, 2020, from

     https://www.leadfeeder.com/integrations/google-analytics/

Leadfeeder. (n.d.). Leadfeeder. Retrieved October 26, 2020, from https://www.leadfeeder.com/

     utm_expid=.Kbsi2d0DRWKUn71gkk1v6Q.0

Leadfeeder. (2018, June 28). Testimonial via RedDoor Interactive Digital Marketing Agency, San Diego, 

     Calif. [Video]. (YouTube). Retrieved October 25, 2020, from https://www.youtube.com/watch?

     v=KMCrxRYpEu0&feature=youtu.be

Oldroyd, J. B., McElheran, K., & Elkington, D. (2011, March). The Short Life of Online Sales Leads.

     Retrieved October 26, 2020, from https://hbr.org/2011/03/the-short-life-of-online-sales-leads