Kristen Uppercue

Social media provides an accessible, convenient way to directly connect with your target audience. Companies can easily keep an eye on their target audiences, such as what their interests are, new trends within the audience and what they're talking about, by paying attention to what's happening within that demographic on social media.  But with a plethora of social media platforms available – with new ones consistently entering the scene – how do you know which platform is the best for your company to invest its time and money?  For starters, knowing where your audience lives online is key.  Know Your Audience  According to Pew Research Center's (2019) most recent fact sheet , different demographics are attracted to different platforms. Take a look at this list of preferred platforms by demographic from Pew Research Center (2019):  (StrikeSocial also lists different demographics that make up social media platforms. You can view it here ).  So, before diving...