Kristen Uppercue

Social media provides an accessible, convenient way to directly connect with your target audience. Companies can easily keep an eye on their target audiences, such as what their interests are, new trends within the audience and what they're talking about, by paying attention to what's happening within that demographic on social media.  But with a plethora of social media platforms available – with new ones consistently entering the scene – how do you know which platform is the best for your company to invest its time and money?  For starters, knowing where your audience lives online is key.  Know Your Audience  According to Pew Research Center's (2019) most recent fact sheet , different demographics are attracted to different platforms. Take a look at this list of preferred platforms by demographic from Pew Research Center (2019):  (StrikeSocial also lists different demographics that make up social media platforms. You can view it here ).  So, before diving...

For e-commerce companies, it's important to know who is visiting your website – and the companies they represent – so business leaders and marketers can send specific, targeted sales pitches to the companies that are already interested in their products and services, as well as promote their newest services and even build relationships. According to Oldroyd, et al. (2011), the sooner you contact a lead, or potential customer, the more likely your company is of closing the deal.  This is where Leadfeeder comes in.  Example of Leadfeeder's analytics page (Crowe, n.d.).  What is Leadfeeder?  Leadfeeder is an analytics tool to inform subscribed companies who their website viewership consists of, identifying companies that visit the website and gathering contact information for someone within the interested company – even if the site visitors did not fill out a contact form (Crowe, n.d.).  Leadfeeder identifies the companies that are visiting your site, tracks the sp...